Privacy Policy

This data privacy statement provides information on how and why our website collects and processes your personal data, including details on the type and amount of data collected. We also provide tips for partially or entirely deactivating cookies.

Last Update: 7 February 2019

Type of data and purpose

We use personal data to operate this website and to offer and advertise our services. Different types of data are collected and processed, depending on how you use our online services.

One type of data concerns information that you actively provide, for example, via a contact form or e-mail.

Other data are automatically collected as soon as you visit our website. In this case, the data mainly concern technical data such as your IP address or the web browser you use.

In addition, we evaluate how visitors navigate our website. These data are collected for statistical analysis and are never used to observe or identify individuals. The information gathered helps us to optimise our web presence and to improve your online experience.

Security measures

We have adopted technical and strategic measures to protect your data from being misused when you visit our website and use its related functions and services. The security measures include the encryption of data transmitted from your browser to the server (https) as well as a secure e-mail connection (SSL/TLS). We recommend that you also activate SSL/TLS in your personal e-mail application.

Please note that security risks associated with transmitting data in the internet can never be completely eliminated.

Retaining and deleting data

Data you send, for example, via a contact form, are used solely for the stated purpose and never passed on to third parties without your consent.

When you send us this data, you give us your consent to retain and process your data until you either retract your consent or until the data are no longer relevant to the original purpose, provided that no legal obligation to retain information rules out deleting the data.

Data on accessing server

We collect data (log files) about every visit to the server that hosts our website. These log files contain: the URL of the webpage visited; the file; the date and time of the visit; the status code of the request; the amount of data transmitted; browser type and version; your operating system; the referrer URL (previously visited page); your IP address; your requesting provider.

The log files ensure better functionality and security, and they allow us to optimise the website. Such data are periodically deleted. As a rule, the protocol data are used for statistical analysis only. If there are grounds to suspect illegal use of the data (e.g. hacking), we reserve the right to review the protocols in detail. If it is necessary to retain data as evidence, these data are exempted from the periodical deletions until the incident has been resolved.

Cookies

Like most websites, we also use “cookies”. Cookies are small text files that are stored on your computer. So-called session cookies are automatically deleted when you close your browser. Other cookies are stored for a pre-defined time or are stored permanently, allowing a website to recognise your browser when you next visit the site.

We use cookies to enable certain functions and to ensure that your visit to our site runs smoothly. We also use cookies to understand how visitors use our website. Detailed information about the use of cookies is available in the relevant sections below, including information on how you can block cookies.

Information on how to control the use of cookies for marketing purposes, in particular with regard to tracking, is available on the following websites: the US website http://www.aboutads.info/choices or the EU website http://www.youronlinechoices.com.

You can block or delete cookies at any time by adjusting your browser settings. This can, however, block certain functions of our website.

Google Analytics

Our website is linked to Google Analytics, a web analysis service of Google LLC. Google processes data on our behalf, sends us reports on website activity and provides other services that enable us to evaluate and improve our online services. Anonymised user profiles can be created on the basis of the data processed.

Google is certified under the Privacy Shield Framework and guarantees that it observes European data protection law.

We use Google Analytics with IP anonymisation. This feature shortens the IP address of Google users within the member states of the European Union and in countries with contractual agreements within the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the US and shortened there. The IP address will not be linked to other Google data.

We use the Google Analytics feature “Demographics and Interests”. The reports provide information on age, gender and interests of visitors to our website. These data stem from users who are logged into a Google service, or they are data derived from activities in Google products and the Google Display Network. These data cannot be traced to a specific person.

To prevent us from collecting your data via Google Analytics, you can either deactivate cookies in your browser or install the following plugin: https://tools.google.com/dlpage/gaoptout?hl=en

The following webpages provide additional information on how Google uses data as well as on setting preferences and ways to opt out:

https://policies.google.com/technologies/partner-sites?hl=en
https://policies.google.com/technologies/ads?hl=en
https://adssettings.google.com/authenticated

Google Analytics Remarketing

Our website uses the features of Google Analytics Remarketing, which functions with Cross Device capabilities of Google Ads and Google DoubleClick. This function makes it possible to link the promotional material for target audiences created by Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. Interest-based, personalised ads collected on the basis of your earlier usage and surfing behaviours on one device (e.g. your cell phone) can be displayed on another device (such as a tablet or a laptop).

Once you have given your consent, Google links your web and app browsing history with your Google account for this purpose. This way, when you sign in to your Google account, the same personalised advertising appears on all of your devices.

To support this function, Google Analytics collects Google-authenticated IDs of users, which are then temporarily linked to our Google Analytics data in order to define and create target audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalised advertising in your Google Account via: https://adssettings.google.com/authenticated

For more information and the provisions of the Google Privacy Policy, go to: https://policies.google.com/technologies/ads?hl=en

Google Ads

Our website uses Google Ads. As part of the service, we allow conversion tracking. This means a cookie is set when you click one of our ads in the Google Display Network. These conversion cookies do not serve to personally identify users, and they expire after 30 days.

The data collected provide us with statistical information on the number of users who have clicked our ads and been redirected to one of our pages. We receive no information that could allow us to personally identify users.

If you do not want to participate in tracking, you can opt out by disabling the Google Conversion Tracking cookie in your browser settings. For more information on Google Ads and conversion tracking, see the Google Privacy Policy: https://policies.google.com/privacy

Matomo (previously PIWIK)

Matomo is an open-source platform that uses cookies to analyse how our online services are used. Anonymised user profiles can be created on the basis of the data collected.

The following data are saved on our server in Switzerland: browser type and version; operating system; country; date and time of server request; number of visits; time spent on the website; external links clicked. IP addresses are shortened before they are retained.

You can opt out of Matomo’s anonymised collection of data at any time (this regards future collection of data) by selecting “deactivate”, see below. When you select this feature, an opt-out cookie is stored in your browser, preventing Matomo from collecting data on your visit. Important: when you delete cookies from your browser, you also remove the opt-out cookie; you must therefore re-activate the opt-out cookie to block data collection.

Einbindung von Diensten und Inhalten Dritter

Wir setzen auf dieser Website Serviceangebote von Drittanbietern ein. Damit diese Drittanbieter Inhalte an den Browser senden können, ist eine Übermittlung der IP-Adresse des Nutzers nötig. Ferner können diese Drittanbieter weitere Techniken einsetzen, um pseudonyme Daten zu erheben und zu verarbeiten.

Auf unserer Website sind Dienstleistungen folgender Drittanbieter eingebunden:

Monotype

Externe Schriften von Monotype GmbH. Die Einbindung der Fonts erfolgt durch die Nutzung des Dienstes fonts.com oder fontshop.com. Datenschutzerklärung: https://www.monotype.com/legal/privacy-policy